4 mistakes businesses need to avoid online

4 mistakes businesses need to avoid online

Nowadays, business owners have a number of social media accounts used for various purposes, whether it’s to communicate with existing and potential customers, to showcase and announce their latest products, or to expand their online presence. But, one wrong move is more than enough to tarnish your organization’s hard-earned reputation. So watch out for these common online reputation management mistakes.

 

Expressing your personal opinion

You’re making a big mistake if you let your emotions get in the way when posting content on your business’s social media profiles. Discussing religion, politics, or other controversial issues may turn off people who matter to your business. Unless they’re relevant to the nature of your business, avoid mentioning sensitive topics. Instead, try to keep a neutral tone, since the goal of your social media efforts is to appeal to everyone.

Ignoring or responding aggressively to negative comments

Negative feedback can be painful to hear but, if you can put aside your pride, it is a real opportunity for improvement. When customers post a negative comment, ignoring it can make things go from bad to worse. Customers may think that you’re not taking their issue seriously, and could resort to posting complaints on all sorts of platforms, which quickly become impossible to control.

Also, don’t let things get out of hand – reply in a timely manner and try to solve problems as best you can, not by posting abusive rants or sending back angry emails to authors of bad feedback.

Posting fake reviews (both negative and positive)

Another online reputation mistake is to post negative reviews on your competitors’ website to dampen their credibility. This underhanded strategy is ethically wrong.

On the other hand, influential websites like Google have algorithms in place to help weed out false customer feedback, so making the mistake of posting fake client reviews to boost your business is such a waste of time and effort. Instead, focus on delivering high-quality products and services to generate authentic customer reviews, which can really pay off in the long run.

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Being inconsistent

To build a good online reputation, you need to be consistent. Your social media fans followed your page for a reason – they have certain expectations that you will post regular and interesting content. Updating social media with ten posts one day, followed by complete silence for the following few weeks, is a bad example of consistency. Don’t disappear for days or weeks on end. Try to schedule a routine and interact with your audience on a regular basis.

A credible online reputation is an important part of your business’s public image. If you want to discuss how to establish an online presence , contact us today on +255629414141  and we can give insights from experts.

By | 2018-07-12T12:33:42+00:00 July 12th, 2018|resources|Comments Off on 4 mistakes businesses need to avoid online
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